Our Mission
At Financial Guidance for Women, our mission is to empower women to take control of their financial future with clarity, confidence, and peace of mind.
Our Values
Our core values guide everything we do. In Compassion – We listen first, understanding that financial decisions are deeply personal. In Service – We simplify the complex, providing straightforward guidance you can trust. To Educate – We believe confidence comes from knowledge. We take the time to explain your options in simple, clear terms. With Integrity – We are committed to honesty, transparency, and doing what is in your best interest at all times.
We know that financial planning can feel overwhelming, especially in seasons of transition. That’s why we use a simple, step-by-step process designed to bring confidence and clarity to your journey:
- Discover – Our first step is to learn about your priorities, vision, and concerns so we can see the full picture. Only after understanding your goals can we create a strategy that truly fits your life.
- Guide – We believe the best decisions are informed decisions. That’s why we take the time to explain your options clearly, simplify complex concepts, and make sure you feel confident moving forward.
- Implement – Once your plan is designed, we put it into action. With our experience and attention to detail, you can trust that every piece is in place and aligned with your goals.
- Review and Update – Life changes — and so should your plan. We regularly review your progress, track shifts in the market or economy, and adjust your strategy as needed to keep you on course.
Our goal is simple: to ensure you never feel alone in your financial journey.
Nate Truax is the co-founder of Financial Guidance for Women. Since 1999, Nathan has worked in financial services providing individual financial planning advice as well as holding several leadership and management positions.
Nathan lives by the creed “Serve First, Last and Always”. It’s this deep desire to serve others well that drives everything we do at FGFW. With the heart of a teacher, Nate takes the time to help women understand what they have, why they have them and how it fits into their overall financial plan. “Our job is to educate; to provide women with the information they need to make informed, confident decisions.”
Fun Fact, Nathan earned a full ride scholarship to play baseball at the University of Utah. He loves to fly fish, play golf and spend time with his family.
Eimi Truax is the co-founder of Financial Guidance for Women and Operations Manager for FGFW. Serving alongside her husband, where they also host a monthly webinar called Worth & Wealth, she loves being part of an organization that helps women take hold of their financial future.
Eimi is also a Certified Life Coach with over 15 years’ experience as an inspirational/motivational speaker. She has inspired audiences in personal and leadership development, drawing on her strong communication and listening abilities. As a fun fact, Eimi has performed on stages for nearly 30 years as a singer/songwriter, including a memorable appearance on American Idol in 2002, alongside Kelly Clarkson and Justin Guarini as one of ten who flew from Texas to “Hollywood”.
She and Nathan host a monthly educational webinar called "Worth & Wealth", where they interview inspiring and notable guests to discuss life, money, and the beautiful worth of every woman - in every season.